Innovations Most Easily Incorporated Into A Culture Are Those That

Question: Interpersonal relationships are strongly affected by _____ such as family, religion, schools, the media, government, and corporations.

Answer: social institutions

Question: The Individualism/Collective Index

Answer: It focuses on self-orientation.

Question: The Power Distance Index

Answer: It focuses on authority orientation.

Question: The Uncertainty Avoidance Index

Answer: It focuses on risk orientation.

Question: The Masculinity/Femininity Index

Answer: It focuses on assertiveness and achievement.

Question: An individual with a high score on the Uncertainty Avoidance Index is most likely to

Answer: adhere to tested patterns of behavior.

Question: Which of the following are advantages of cultural sensitivity in international marketing?

Answer: 1. It reduces strife between marketers and their customers.

2. It enables communication between marketers and consumers.

Question: Which of the following statements about international marketing is true?

Answer: Markets are molded by a marketer’s promotion and distribution system, the region’s economy, and various cultural influences.

Question: Which of the following will cause the countries within the European Union to become increasingly similar in what they need, what they want, and how they behave in the economic market?

Answer: 1. global mass communications

2. countries depending more on one another, both economically and socially

Question: Innovations most easily incorporated into a culture are those that

Answer: generate the most interest within society.