Innovations Must Be ______.

Question:

Answer: B,D

Question: What are companies doing to respond effectively to increasing segmentation of the marketplace?

Promoting the same product to all potential customers

Using more narrowly targeted marketing messages

Engaging in conversations with individual consumers

Following a traditional sales model

Answer: B

Question: As more and more companies become proficient at bringing products and services to market, ______ is emerging as a necessary and powerful competitive weapon.

human resources

raw materials

money

speed

Answer: D

Question: Carson always feels like he is “putting out fires” at work and does not get an opportunity to figure out where problems might arise before they occur. Carson is dealing with ______ change.

reactive

anticipatory

proactive

preemptive

Answer: A

Question: Which of the following is a demographic characteristic that is a force for change outside the organization?

Productivity

Job satisfaction

Education

Petroleum prices

Answer: C

Question: Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors’ specialized solutions are examples of ______ currently influencing the future of business.

microtrends

supertrends

discontinuous trends

niche trends

Answer: B

Question: Which of the following BEST describes “demassification”?

Segmenting customer groups into smaller, more specialized groups

Eliminating bottlenecks in distribution

Offshoring jobs to countries with cheaper labor and production costs

Offering mainstream products to a broad marketplace

Answer: A

Question:

Answer: C

Question: Any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product qualifies as ______.

automation

production

technology

intelligence

Answer: C

Question: Making changes in response to problems or opportunities as they arise, rather than attempting to foresee them, is referred to as ______ change.

preemptive

proactive

reactive

anticipatory

Answer: C